Mailing List Updating

Mailing list updating is much like hitting a moving target. A person or company at a specific location today may be gone tomorrow. An individual within a company who is responsible for buying goods or services today is replaced with someone new. In households, 15-20% of the population moves annually. In addition to contacts or addresses changing, you may have incorrect or incomplete address records that are undeliverable. The important point is that if you have a mailing list, in most cases it is your most important marketing tool and you need to have a plan to keep your lists updated and correct.

BlueGrass has many options to share with you about how to keep your lists current and correct.